Retailing

                                                                           "Retailing: all the activities directly related the sales of goods and services to the ultimate consumer for personal, non business use. Nike is the largest manufacturer in athletic footwear and apparel worldwide. Nike sells its products in over 180 stores countries worldwide through its company owned retail stores Nike town and internet sites, as well as through retailers like foot locker and dicks sporting goods. Nike divides its sales into four regions across the globe, the United States, Europe, Middle East and Africa, Asia Pacific, Central and South America. With Nike just specializing in the development and sale of athletic footwear, apparel and equipment, it keeps them focused on bringing new products to their retailers to help keep them at the position there in.