Sunday, October 24, 2010
Advertising and Public Relations
"Advertising: impersonal, one way mass communication about a product or organization that is paid for by a marketer, public relations: a field concerned with maintaining public image for business, non-profit organization, or high profile people. In 1982 Nike aired its first national television ads, created by newly formed ad Weiden Kennedy agency, during the New York marathon starting a successful beginning to their advertising campaign and still is intact. Nike introduced the world to one of the most famous and easily recognized slogans in advertising history, during a 1988 meeting of Nike's ad agency Wieden and Kennedy and a group of employee's. The saying "Just do it" captured Nikes corporate philosophy of grit, determination and passion. Nike uses such activities as for their advertising including agreements for product sponsorship with professional athletic teams, celebrity athletes, and numerous college athletic teams to help popularize there product worldwide.