Consumer Decision Making

                                                                            "Consumer behavior: processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use.' Nike is transforming its organizational structure from a product innovation orientation such as shoes, apparel, and equipment, to a consumer experience one such as basketball, soccer, and running in order to deliver richer stories for the product. To do some Nike takes several surveys explains why they make their products instead of what are their products through speeches collecting past data on previous products then implying  to products to create a new experience for the customer.