Sunday, September 26, 2010
The marketing environment
Nikes management analyzes its internal environment by making decisions based on that analysis, seeing what customers would want in their products also called their target market, and how the external environment shapes and remolds that. Because of that Nike's marketing research, the company has decided to revamp its apparel division to be more fashion savvy, and there shoes to be more innovating. Nike creates designs for men, women, and children, running, basketball, and cross- training is some of its top selling product categories. Factors such as social that deals with people's values, demographic people’s age an race, economic technological all affects Nikes marketing environment with all these they learn what’s in, what could be change to improve current products and what should be best for future products keeping Nike ahead of competition where they like to be.