Sunday, November 14, 2010
Integrated Marketing Communications
"Integrated Marketing Communications: is the coordination and integration of all marketing communication tools, avenues, functions, and sources within a company into a seamless program that maximizes the impact of consumers and other end users at a minimal cost. Nike fully embraces the concept of integrated marketing communications. Their integrated approach includes traditional advertising such as, billboards, magazines, and television. Sponsoring sporting events and players, such as the super bowl and Tiger Woods. Nike engages in online marketing initiatives by allowing consumers to consumers to customize their shoes though Nike id. They also spend a great deal of money in search marketing. With this approach Nike is allowed to communicate their message constantly across all media outlets, and at the same time share their most important message with the consumer , which is use Nike products and you will increase your performance regardless of sport you are involved in.