Sunday, November 28, 2010
Developing and managing products
Throughout Nike's business years they've managed to produce millions of sneakers and clothing as well as sponsor famous athletes and music stars. Nike always aims for innovation products that minimize environmental impact by reducing waste throughout the design and developing process. For Nike to begin their product developing process for a new product they begin with comprehensive systems thinking around the domains of design, manufacturing and the life cycle of a product, including the possibilities for closing the loops on material, product use and end of life. Innovation takes off after catching sight of technological shifts. Once all that’s done incorporating the considered design is put into all Nikes key categories, basketball, running, football, soccer, etc. For Nike to keep their vision of reality going they focus on designing products that are fully closed loop: produced using the fewest possible materials and designed for easy disassembly , while allowing them to be recycled into new products or safely returned to nature at the end of their life.